Odyssey, the media agencies' ally.

Discover how Odyssey serves as a vital ally to media agencies by offering strategic guidance, enhancing advertising execution, efficiency, and driving campaign success. 👇

In the highly competitive world of media and advertising, Odyssey stands out not as a competitor to media agencies but as an indispensable partner. 🤝

Traditionally, media agencies invest little time in the initial onboarding stage to properly understand their client's business goals, challenges and specificities. If those aren't clearly communicated by the client during the first meetings, most agencies will likely take shortcuts and draw hypotheses to be able to move on and launch media campaigns as soon as possible, as clients often request.

Indeed, challenging and clarifying the client's strategic elements would require considerable time and resources from the agency and is often uncompensated, agency fees often being based on the client's media spend or on the revenue generated from media campaigns.

Clients, in turn, expect from media technicians to quickly develop flawless go-to-market media plans that guarantee business success.

Thus, client/agency partnerships often lead to inefficiencies, less-than-optimal campaign results and mutual frustrations. 😔💼

This is where Odyssey's unique proposition comes into play.

We position ourselves as a strategic ally, enhancing the efficiency and effectiveness of media agencies' advertising efforts. 🌟

- Odyssey's Role in Enhancing Advertising Efficiency -

Odyssey provides media agencies with a best-in-class strategic framework, including clear objectives, detailed target audience, resources’ allocation, platforms’ guidance and adequate creative resources. This roadmap enables agencies to focus on their core competencies and dedicate time to what they do best :

✔ Set-up campaigns in platforms in record time and with precision

✔ Recommend the best set-up for each campaign thanks to their deep knowledge of each platform and their ever-evolving specificities

✔ Take care of media buying and secure media inventory deals thanks to their extensive network of DSPs (Demand-Side Platforms)

✔ Optimize campaigns daily according to KPIs’ objectives set

✔ Advise on smart budget allocation according to each platform limitations

With Odyssey’s strategic brief, media agencies can leverage their strengths to the fullest, launching campaigns with a high probability of success right from the start. 🎯

- The Dynamic Nature of Media Success -

Achieving success in media requires to stay agile and be able to challenge media efforts on a regular basis alongside business pivots and shifts of strategic priorities. Indeed, a media strategy is destined to evolve with the business specificities : a new market opportunity, a cut in budget or an additional envelope available, a successful product or service to suddenly prioritize among others, … Business is about change, and media efforts should easily adapt.

Most of the time, media agencies do not have the resources to challenge the statu-quo of their client’s media strategy on a regular basis.

Odyssey's constant guidance ensures that the client’s campaigns are always 100% aligned with their company’s vision and objectives. 🧠

💡 In essence, Odyssey acts as an extension of SMEs' marketing teams, serving as an outsourced media department that empowers media technicians to reach unprecedented media metrics through our unique expertise.

In conclusion, our relationship with media agencies is built on collaboration and mutual empowerment, not competition. 🤝 📈

We're eager to demonstrate how we can amplify your media agency's capabilities. Get in touch or learn more about what Odyssey can do for you. 📧

Thank you for reading this blog article!

For more insights on #MediaManagement, #StrategicThinking, #ContentMarketing, #DigitalMedia and #MarketingTrends, be sure to follow us on LinkedIn for updates.

Virtually yours,

The Odyssey team 🌟