"Media" and "managing media" explained

In the dynamic world of advertising, effective media management is the cornerstone of achieving brand recognition and engagement. 👇

At Odyssey, we redefine excellence in media management by blending innovative ATL (Above-The-Line) and BTL (Below-The-Line) media strategies.

Our mission is centered on delivering clarity and precision to your media efforts, ensuring your brand stands out in a crowded marketplace. 

But first, it's essential to understand what we consider being MEDIA. 📊 

The advertising landscape is divided into two main categories:

·        Above-The-Line (ATL) and

·        Below-The-Line (BTL) media.

ATL media involves traditional mass media channels designed to reach a broad audience base. Odyssey excels in leveraging: 

·        Television

·        Online Marketing

·        Radio

·        Print Publications

·        Outdoor Advertising (OOH)

·        Public Relations (PR)

·        Influencer Marketing (e-PR)

These channels are crucial for establishing and enhancing brand awareness on a large scale.📺📻📰

Conversely, BTL media focuses on targeted communication channels that interact with specific audience segments directly. Techniques include:

·        Online Marketing (Paid Search, Paid Social, Display)

·        Email Marketing

·        Collaborations with Third Parties

·        Sponsorships

·        Direct Mail, etc.

Odyssey’s tailored BTL strategies are highly effective for driving consumer engagement, fostering brand loyalty, and eliciting immediate responses. 📩🤝 

Our team includes specialists in both ATL and BTL media strategies. With FM leading our BTL efforts and Mike spearheading ATL initiatives, Odyssey brings unparalleled expertise to your media planning and execution.

Now, let's move on to MANAGING media. 🚀 

A media manager's main duties (non-exhaustive list) encompass orchestrating the planning, execution, and refinement of media strategies across diverse platforms and channels.

The key responsibilities include:

1️⃣ Strategic Planning: Developing comprehensive media plans aligned with business objectives, target audience demographics, and market trends.

2️⃣ Budget Management: Allocating resources effectively across channels to maximize business objectives, whether it’s business growth, consolidation or protection. 

3️⃣ Campaign Execution: Ensuring seamless execution of media campaigns, including negotiating ad placements, managing creative assets, and monitoring performance.

4️⃣ Data Analysis: Utilizing data analytics and insights to evaluate campaign effectiveness, identify opportunities for optimization, and drive informed decision-making.

5️⃣ Relationship Management: Cultivating strong relationships with media partners, vendors, and stakeholders to facilitate collaboration and maximize campaign impact.

6️⃣ Performance Tracking: Monitoring key performance indicators (KPIs) to measure the success of media campaigns and make data-driven adjustments as needed.

/!\ It's important to understand that strategic planning takes up most of a media manager's time, around 80%. Planning is crucial because it sets the stage for everything else that follows. When a strategy is well thought out and carefully planned, it lays a strong foundation for successful media campaigns. 📊

💡 "When Strategic Clarity meets Media Excellence" is not just our claim; it's our promise. By outsourcing your strategic planning to Odyssey, you save time, resources, and gain access to industry-leading expertise.

Ready to transform your brand's media strategy with precision and innovation? 

Contact Odyssey's media management experts today and discover how we can bring strategic clarity and media excellence to your campaigns.

Get in touch here or learn more about what we can do for you. 📧

Thank you for reading this blog article!

For more insights on #MediaManagement, #StrategicThinking, #ContentMarketing, #DigitalMedia and #MarketingTrends, be sure to follow us on Linkedin for updates.

Virtually yours,

The Odyssey team 🌟